Linkedin campaign manager7/27/2023 You then simply give the ad a name (only to be viewed by yourself) and then upload any images and text you want the ad to include. Once you click “Next”, you’ll be taken to a page with a box titled “Create Sponsored Content”. Such as carousel imagery, links or videos. You can choose what components your ad will include. ![]() The next step will then take you through the simple process of designing an ad. – Collecting leads through Lead Gen forms These will be made available to you depending on which ad type you selected. Then, you can select your chosen goal for the campaign. The first thing you’ll need to do is assign a campaign name. Now that you’ve selected your chosen ad type, you can get to work designing it. – Directly reach out to your exact target audience – Promote your services or a given action, such as a webinar So you never need to worry about paying for ads that ultimately go unseen. The great thing about these ads is that they are only sent to active members. You can include a simple CTA in your message that appears responsively on any device. Sponsored InMail allows you to send sponsored messages directly into the inbox of your target audience. – Gaining potential candidates for a job opening Sponsored InMail – Generating more traffic to your website In fact, the main body of the ad can only be up to 75 characters, whilst the heading is limited to 25. They are normally very short and to-the-point ads that deliver a quick and clear message. Text Ads are those ads that show up on the side of the LinkedIn News Feed under “Ads You May Be Interested In”. – Increase your company’s follower count Text Ads – Drive more traffic to a chosen landing page/website – Double your click-through-rates compared to other ad formats You can also make use of the audience’s personal LinkedIn data to customise how the links papers. You can customise the look of your ads to a much greater extent, such as through Carousel formatting. – Increase engagement with target prospectsĭynamic Ads are LinkedIn Campiagn Manager’s newest ad offering. They are promoted versions of the posts that normally appear in your follower’s News Feed. ![]() These are perhaps the most straightforward ads you can publish through the LinkedIn Campaign Manager. Here is a quick overview of what each one actually means: Sponsored Content On this page, you’ll see four different ad options for you to select. Simply click that and you’re already on your way to step two. There, you’ll see a button titled “Create ad”. Simply log in to your account and then head over to this link here. Getting started with LinkedIn Campaign Manager is incredibly straightforward. ![]() Here is a straightforward, step-by-step guide to publishing your first few ads on LinkedIn Campaign Manager. So, how can you get started? Creating your first ad As such, success is there for the taking by passionate business owners. To put that into perspective, just one percent of LinkedIn users are dominating the entire market. Want to know the most exciting fact of all? Despite there being almost nine billion content impressions each and every week on LinkedIn, only three million users are actually sharing content. – The leads coming from LinkedIn convert at three times the rate of those from Facebook and Twitter – LinkedIn is responsible for 80% of all B2B leads coming from social media – LinkedIn CEO, Jeff Weiner, is driven to one day reach three billion users – They have more than 260 million active users each month – As of writing, more than 560 million people use LinkedIn Here are some interesting stats to be aware of: Incorporating LinkedIn Ads into your digital marketing strategy with LinkedIn Campaign Manager can quickly give you a competitive edge over other businesses. It offers all of the tools and features you need to design ads, publish them and study their performance. It is a central hub for businesses to manage and optimise any ads they publish through LinkedIn. In 2015, LinkedIn redeveloped and launched the LinkedIn Campaign Manager you see and use today. Well, by following this guide to the LinkedIn Campaign Manager and using it to set up your first few ads, you’ll be well on your way to success. Far too many businesses seem to be neglecting it these days and simply focusing on Facebook and Instagram. ![]() If you are passionate about growing your business in 2018 and beyond, then the LinkedIn Campaign Manager is the way forward.
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